Jax Irwin is a Toronto-based creator and podcast host known for her conversation-driven storytelling and viral short-form content across digital platforms. After years working in broadcast media, she has built a highly engaged audience online through content that blends humour, nostalgia, and authentic human connection.

She is best known for her viral East Coast Calls series, where spontaneous conversations with strangers have become a signature part of her storytelling style, generating more than 60 million views worldwide.

In addition to her creator work, Jax co-hosts the audio and video podcast “Adam Wylde & Jax”, and has collaborated with brands including GM Canada, Paramount+, Tim Hortons and more on digital campaigns. With a background that bridges traditional media and the creator economy, she brings a unique perspective on engagement, storytelling, and the ever-changing digital landscape.